Naming of the Juneberry. Or is it Saskatoon?

What’s in a name? Saskatoon vs. Juneberry

This article from Time magazine examines the significance placed on what the Saskatoon berry is called when it comes to introducing it to the US market. Canadians cry foul at the efforts to re-brand Saskatoons as Juneberries especially considering that the cultivars generating the excitement in the US were developed in Canada. With billions of dollars potentially at stake, the controversy will, however, likely continue. I agree with the Michigan grower quoted in the article. Saskatoon is a much sexier name than Juneberry and gets my vote.  What’s in a Name?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s