Naming of the Juneberry. Or is it Saskatoon?

What’s in a name? Saskatoon vs. Juneberry

This article from Time magazine examines the significance placed on what the Saskatoon berry is called when it comes to introducing it to the US market. Canadians cry foul at the efforts to re-brand Saskatoons as Juneberries especially considering that the cultivars generating the excitement in the US were developed in Canada. With billions of dollars potentially at stake, the controversy will, however, likely continue. I agree with the Michigan grower quoted in the article. Saskatoon is a much sexier name than Juneberry and gets my vote.  What’s in a Name?

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